Expert in: Social media
AÏMEUR, Esma
Professeure titulaire
- Artificial intelligence
- Computer security
- Cyber education
- Knowledge acquisition (Expert systems)
- Electronic Commerce
- Distance education
- Social media
- Right of Privacy
- Social Networks
- Information security
- Information systems security
- Information technology security
- Learning strategies
My research has three main components. In information security, I work on the protection of privacy. Specifically, I am interested in the preservation of personal information that is spread over the Internet and accessed by services such as search engines, social networks, geolocation websites, online learning and e-commerce.
I use cryptographic protocols and different techniques for privacy protection: k-anonymity, randomization, secure multiparty computation and privacy by design. I also work to improve privacy policies concerning the categorization and confidentiality of sensitive data.
In e-commerce, I am interested in customization (acquisition of customer profiles) and recommendation of products and services using algorithms such as demographic, content-based, collaborative and hybrid filtering.
In the context of intelligent tutoring systems, I am interested in learning strategies, human-computer interaction, assessment methods and learner modelling. To do this, I use artificial intelligence techniques including machine learning and data mining.